The chain also started to rotate some items on and off the menu as a way of introducing new products and keeping the menu fresh. It also reduced the size of its menu and improved its advertising as ways towards improvement. As a result of the closures, the company exited a number of markets in the U.S. In 2004, the company decided to close five underperforming restaurants, and also slow down plans for expansion. He then began to implement measures for improvement. Moreton reviewed the operations to assess the store’s decline.

Dollarhyde was eventually replaced by William Moreton as chief executive officer in April 2004. There was also saturation in the southern California market where the restaurants were inadvertently competing with each other for customers. The slow economy and the restaurant’s rapid expansion were said to be factors in the decline. However, same-store sales started to decline by 4.6 percent in 2003. By the end of 2002, the establishment had 210 units and revenues had reached the $250 million mark. Wendy’s International purchased 100% of Fresh Enterprises, Inc. The restaurant also entered into a franchise agreement with Lettuce Entertain You Enterprises to develop 16 restaurants in the Chicago area. Northern Foods agreed to develop at least 14 restaurants in five years. In 2002, the company signed a franchise agreement with Northern Foods Services, Inc. Once the foundation was laid to maintain quality control, the restaurant was able to expand without compromising its principles. Systems were implemented to ensure integrity of the supply chain and consistency among the restaurants. As a result, design was a priority over expansion. Plate Includes 2 Tacos with Rice and BeansĪmericano Soft Taco Plate - Pork Carnitasĭollarhyde remained committed to maintaining quality control of the restaurant. Ultimo Wahoo Fish Burrito (Grilled or Crispy)Īny Burrito Enchilado Style Rojo or Verdeīaja Taco - Wahoo Fish Taco (Grilled or Crispy)Īmericano Soft Taco - Wahoo Fish Taco (Grilled or Crispy) Mexicano Wahoo Fish Burrito (Grilled or Crispy) Guests can therefore enjoy delicious, fresh food in a bright and clean environment.īaja Wahoo Fish Burrito (Grilled or Crispy)ĭiablo Wahoo Fish Burrito (Grilled or Crispy) There are no freezers, can openers, or microwaves at any of the chain’s locations.

Its philosophy is “Live Fresh”, an attitude that the restaurant exudes in everything it does. The establishment believes in the advantages of eating well, being active and contributing to the communities it serves. Customers love the restaurant’s famous flame-grilled flavor and its self-serve salsa bar. Setting itself apart from the average typical unhealthy fast food store, this Mexican grill provides something different for its guests. The freshly prepared meats, produce, and salsas contribute to a bold menu that is Baja Fresh. The establishment believes in providing its guests with delicious food that is always prepared by hand, from real farm fresh ingredients, and from real recipes. The establishment is passionate about providing high quality food with the freshest ingredients to its customers. The restaurant features fresh traditional fire-grilled Mexican favorites. Place your online order for your favorite lunch or dinner entree, family meal packages, or catering.Baja Fresh Mexican Grill is a casual Tex Mex restaurant with locations in the United States as well as other countries.Online Ordering for take-out and delivery now available. We even have plant-based Mexican food menu items that were featured at the Critics Choice Awards in Jan 2020. Just click the Order Online button and get our fresh Mexican food delivered right to your door. Think of us as you're built in personal chef who specializes in Mexican food in Laguna Niguel California. It's this philosophy that sets us apart from other Mexican Restaurants time and time again. Our Mexican Restaurant stands out because of the extreme measures we take to ensure freshness -our restaurants don't even have can openers, microwaves, or freezers!īaja Fresh believes in real food made with passion, for real people. At Baja Fresh Laguna Niguel California, we make Mexican food favorites with handmade, farm fresh ingredients every day.Īt Baja Fresh Mexican Grill Laguna Niguel California we're famous for our fire-grilled taste, freshly prepared quality meats, hand chopped produce, and flavorful salsas.

Baja fresh catering menu with prices